Photo credit: @awgenation
A$AP Rocky brought his fashion and music worlds together as AWGE unveiled its Spring/Summer 2027 collection in Paris.
The AWGE SS27 show took over the city’s Accor Arena ahead of Rocky’s concert. The presentation featured military-inspired clothing, Don’t Be Dumb merchandise and collaborations with PUMA.
AWGE takes over Accor Arena
The AWGE SS27 presentation gave fans a look at the creative direction behind the brand’s latest collection.
According to Complex Style, the show carried an “anti war global economics” theme. The collection incorporated military-inspired designs while maintaining AWGE’s connection to streetwear and contemporary fashion.
The presentation also included pieces connected to Rocky’s upcoming music projects.
Don’t Be Dumb gets fashion moment
The show featured Don’t Be Dumb merchandise, linking the collection to Rocky’s long-awaited album.
Rocky has continued to blend music, fashion and visual art through AWGE. The Paris presentation further highlighted that connection by bringing the brand’s latest designs into the same arena where he was scheduled to perform.
PUMA collaboration joins the collection
PUMA also appeared in the AWGE SS27 presentation through collaborative pieces.
The partnership adds another major sportswear name to AWGE’s growing fashion presence. Rocky has worked with PUMA on multiple projects, including footwear and apparel collaborations.
With the latest show, AWGE continues to build its identity around music, fashion and culture.
The Paris event also gave fans attending Rocky’s concert an early look at the brand’s newest direction.
A$AP Rocky, AWGE, AWGE SS27, Paris Fashion, Accor Arena, PUMA, Don’t Be Dumb, fashion, streetwear, music
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Source: Complex Style on Instagram.
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