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Black Friday 2026 falls on Friday, Nov. 27, but shoppers do not have to wait until then to find major discounts. Amazon, Walmart, Best Buy and Target have already started rolling out holiday promotions.
Several retailers will spread their sales across November. Others will extend discounts through Cyber Monday on Nov. 30. Knowing the schedule can help shoppers plan their purchases and watch for limited-time offers.
Here is when the major retailers plan to run their Black Friday sales.
Black Friday 2026 dates to know
Black Friday takes place the day after Thanksgiving. This year, it falls on Nov. 27. Cyber Monday follows on Nov. 30.
However, many retailers now begin their holiday promotions weeks before Thanksgiving. Some also keep discounts running after Black Friday, making the shopping season longer than a single day.
Best Buy starts its main sale Nov. 19
Best Buy began its holiday promotions before Halloween. The retailer plans to release new doorbuster deals on select tech products every Friday leading up to Black Friday.
Its main Black Friday sale will run online and in stores from Nov. 19 through Nov. 28. The Cyber Monday event follows from Nov. 29 through Nov. 30.
Best Buy stores will open at 6 a.m. and close at 10 p.m. local time on Black Friday. The retailer will close all stores on Thanksgiving Day. It also plans to use a ticketing system for shoppers seeking high-demand products.
Walmart schedules three major sale events
Walmart has announced three major shopping periods for 2026.
Its Early Black Friday Sale runs from Nov. 12 through Nov. 15. The main event begins online on Nov. 23 and continues through Nov. 29.
Online-only deals will run from Nov. 23 through Nov. 26. In-store Black Friday shopping begins on Nov. 27. Walmart’s Cyber Monday sale will then run online from Nov. 30 through Dec. 2.
Walmart+ members will get 24-hour early access to select online deals during the early and main events. The membership costs $12.95 per month or $98 per year. Trial members do not qualify for this early access.
Walmart stores will open at 6 a.m. and close at 11 p.m. local time on Black Friday. They will remain closed on Thanksgiving.
Target’s main sale dates are not confirmed
Target started its holiday savings event on Nov. 5. Its Deal of the Day program began Nov. 1 and will continue through Dec. 24, with a new featured offer each day.
The retailer has not officially announced its main Black Friday schedule. Based on last year’s timing, the sale could run from Nov. 22 through Nov. 28. That remains an estimate, not a confirmed date.
Target Circle 360 members may also receive early access to select deals. Its Cyber Monday event is expected to run from Nov. 29 through Nov. 30, although those dates have not been confirmed.
Target stores will open at 6 a.m. local time on Black Friday. Closing times vary by location. All stores will close on Thanksgiving.
Amazon runs Black Friday Week through Cyber Monday
Amazon’s Black Friday Week begins Nov. 19 at 3:01 a.m. ET and runs through Nov. 30.
The retailer plans daily themed deals throughout the event. Shoppers can also expect additional deal drops on Black Friday and Cyber Monday, scheduled for 3 a.m. and 11 a.m. ET on both days.
Amazon does not require a Prime membership to shop the sale. However, Prime members may find exclusive discounts during the event.
The retailer will also stream its fourth annual Black Friday NFL game on Prime Video on Nov. 27. The Pittsburgh Steelers will host the Denver Broncos, with kickoff scheduled for 3 p.m. ET.
Plan ahead for the November shopping rush
Black Friday is no longer limited to one day of discounts. Retailers are spreading promotions across several weeks, while some deals have limited access or specific online shopping windows.
Shoppers should check each retailer’s official schedule before making a purchase. Target’s main sale dates, in particular, remain unconfirmed. Deal prices and availability can also change throughout the season.
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