The 3-part docuseries premieres Wednesday, September 24, on Hulu in the U.S. and Disney+ internationally.
SYNOPSIS:
“Sneaker Wars: Adidas v Puma” dives deep into the fierce, decades-long rivalry between two global sportswear giants, born from a family feud. Brothers Adi and Rudi Dassler founded Adidas and Puma, turning their personal conflict into a battle for dominance in the athletic world. This series uncovers the origins of their split, their innovative contributions to sports culture, and how their competition reshaped the sneaker industry. Featuring interviews with experts, athletes, and insiders, the show highlights key moments in the brands’ histories, their influence on global fashion, and the ongoing legacy of two brothers whose rivalry changed the game forever.
CREDITS:
“Sneaker Wars: Adidas v Puma” is directed by Oliver Clark and Blair Macdonald. Executive producers include Todd Lubin, Jack Turner, David Beckham, Nicola Howson, Morgan Fallon, Fintan Maguire, Oliver Clark, and Blair Macdonald, with Leah Culton Gonzalez, Bobby Kondrat, Philip Boatswain, and Lisa Vengellow serving as co-executive producers.
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