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Instagram is testing videos of up to 90 minutes for select creators. The move could change how the platform supports long-form content.
The Breakfast Club highlighted the test in its Front Page News segment. Mimi Brown discussed the rollout and what it could mean for creators.
Instagram has focused heavily on short videos through Reels. Now, longer uploads could give eligible creators more room to share interviews, discussions and documentaries. They could also post extended content without splitting it into several parts.
However, the test remains limited to select creators. The original post did not explain who qualifies or when Instagram might expand access. It also did not confirm whether all users will eventually get the feature.
Could longer videos change Instagram?
A 90-minute video option could help creators keep more content on one platform. Interviewers, podcasters and digital publishers could share full conversations instead of cutting them into shorter clips.
Longer uploads could also give audiences more ways to connect with their favorite creators. However, the format would mark a shift from Instagram’s familiar quick-viewing experience.
The big question is whether users will watch extended videos on Instagram. They may still prefer platforms known for longer programming.
What it means for content creators
If Instagram expands the test, creators could gain another way to distribute long-form content. The feature could also help them reach audiences without directing viewers to other services.
Meanwhile, the move could intensify competition among platforms seeking to attract video creators. Longer uploads may appeal to podcasters, interviewers and publishers who want to share complete episodes or conversations.
For now, the rollout remains limited to select creators. Instagram has not confirmed broader availability in the information shared by The Breakfast Club.
The test raises an important question for the creator economy. Is Instagram responding to creators’ needs, or is it moving beyond the short-form experience that helped make the platform popular?
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