Photo credit: Coco Gauff
Coco Gauff has a message for influencers attending the US Open: enjoy the experience, but respect the game.
The tennis star recently addressed the growing presence of content creators at the tournament. She said she has no problem with influencers bringing new fans to tennis. However, she believes guests should understand proper tennis etiquette.
Coco Gauff Speaks on Influencers at the US Open
Gauff’s comments come as influencer behavior has become a major topic at the 2026 US Open.
This year’s tournament issued nearly 100 creator credentials. That number is roughly double last year’s total.
As a result, more social media personalities have been creating content from the stands and luxury suites.
Still, some activities have caused problems during matches. A group of influencers was warned after recording content during Naomi Osaka’s first-round match. Another incident involved a bright ring light during play.
Coco Gauff Wants Influencers to Follow Tennis Etiquette
Gauff said she understands that some influencers may be attending their first tennis match.
Because of that, she suggested that brands inviting creators should provide clear etiquette guidelines. The advice could help newcomers understand when they can move around, take photos or record content.
For Gauff, the biggest issue is not influencers themselves. Instead, she wants them to respect the atmosphere of the sport.
She also pointed to flash photography as a distraction during points. Loud talking and filming TikToks during play can affect players and nearby spectators as well.
The US Open Influencer Debate Grows
The discussion gained attention after influencers appeared to disrupt Osaka’s match.
The chair umpire reportedly had to intervene after noise and filming became noticeable during play. Osaka later acknowledged that the disruption affected her concentration.
Meanwhile, Jessica Pegula also questioned whether the influencer presence had gone too far. She said she appreciates creators promoting the US Open but criticized behavior that interrupts matches.
The USTA has since increased reminders about proper conduct. New signs tell spectators to avoid flash photography and other lighting during matches.
Coco Gauff Supports Growing the Sport
Despite the controversy, Gauff is not calling for influencers to stay away.
Instead, she recognizes that creators can introduce tennis to new audiences. Her concern is finding the right balance between entertainment and respect for competition.
The 22-year-old tennis star compared sporting etiquette to dressing appropriately for a red-carpet event. Her point was simple: guests should understand the environment they are entering.
Ultimately, Gauff wants fans and influencers to enjoy the US Open without becoming a distraction.
As social media continues to shape the way people experience major sporting events, her comments highlight an important question. How can tournaments welcome new audiences while still protecting the athletes and the sport?
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Source: PEOPLE, Associated Press, ABC News and Us Weekly.
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