The Luxury Lions jury president for Cannes Lions 2026 is Pum Lefebure. She co-founded Design Army and serves as its Chief Creative Officer. The announcement confirms her role leading the jury at the 73rd Cannes Lions International Festival of Creativity, which runs June 22 to 26 in Cannes, France.
Lefebure has built a global reputation over the course of her career. Her work spans branding and design across the luxury, fashion and lifestyle sectors. She is widely recognized for creating bold, culturally resonant creative work that connects with audiences across different markets and cultural contexts. Her appointment signals the Luxury Lions jury will approach its work with a strong design and brand identity lens at its center.
The full Luxury Lions jury lineup
Joining Lefebure on the panel is a diverse group of senior leaders drawn from luxury, media, fashion and culture across multiple regions. The full 10-member jury is as follows:
- Pum Lefebure — Co-Founder and Chief Creative Officer, Design Army, USA (Jury President)
- Bruno Danto — Publisher and Editorial Director, Esquire, France
- Chris Graves — Chief Creative Officer, Team One, USA
- Crystal Vinisse Thomas — Brand Executive, Lifestyle and Luxury, Independent Advisor, Global
- Florent Imbert — Chief Creative Officer, Maison BETC, USA
- Hector Muelas — Chief Brand and Creative Officer, Tiffany and Co., Global
- Matteo Sgarbossa — CEO, Balmain, France
- Miral Youssef — President, Kering, MEA
- Osato Evbuomwan — Marketing Director, Moët Hennessy, Nigeria
- Sandra Bold — Chief Creative Officer, VML, EMEA
The panel brings together perspectives from across North America, Europe, the Middle East and Africa. It also crosses disciplines, combining editorial, brand strategy, creative direction and executive leadership under one jury roof.
What the Luxury Lions recognize
The Luxury Lions category exists to identify and celebrate the most impactful creative work produced for the luxury sector. That includes brand experiences, campaign executions and broader creative business solutions that demonstrate genuine craft, cultural relevance and commercial effectiveness within luxury markets.
The category draws entries from agencies and brands operating across fashion, beauty, jewelry, hospitality, spirits and other luxury verticals. Winning a Luxury Lion carries significant weight within the industry, as the jury is composed of practitioners who understand both the creative and commercial demands of luxury brand building.
How to attend Cannes Lions 2026
The 73rd Cannes Lions International Festival of Creativity takes place June 22 to 26, 2026, in Cannes, France. The full 2026 jury lineup across all categories is available at canneslions.com.
Source: Cannes Lions / LIONS press release
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