“THE LAST STOP” SPONSORED BY MONSTER ENERGY, IN CELEBRATION OF UNITEDMASTERS TRAILBLAZING LATIN ARTIST ROSTER AND ON THE RADAR’S VIRAL IMPACT IN MUSIC CULTURE
October 27, 2025 – MIAMI, FL — Last week, UnitedMasters, the leading music tech platform for independent artists, teamed up with On The Radar to host “The Last Stop” event for Billboard’s Latin Music Week in Miami, FL. The event took place at Las’ Lap, bringing together key artists, creators, and industry leaders to celebrate Latin music and culture.
Those in attendance included Jaydee of Herencia de Patrones, FloyyMenor, PapiKaiser, Napoles, Jesus Gonzalez, Gerardo Mejia, Reelian, Amaris Jones, Aronys Perez, Gabriel Pabón, Tuti Diaz, Momo, Lonny Love, Leli Hernandez, Dash Flash, and more.
UnitedMasters has pioneered an artist-first model that empowers creators through independence and authenticity—an approach that’s redefining the future of artist partnerships. The company has consistently driven chart-topping streams, viral moments, and the success of artists who retain full creative control of their brand and sound.
In partnership with On The Radar, a leading platform known for its viral freestyles, performances, and interviews, the event spotlighted emerging Latin voices and celebrated the growing influence of independent artists.
UnitedMasters recently announced its first-ever Billboard Latin Music Award nomination in the category of Top Latin Rhythm Albums of the Year. This nomination follows UnitedMasters’ recent honor on Billboard’s 2025 R&B/Hip-Hop Power Players list. These successes showcase the label’s ability to compete with major legacy labels while centering its mission of independent ownership, innovation, and authenticity.
ABOUT UNITEDMASTERS:
UnitedMasters is the leading music tech platform for independent artists. Through our unique mix of music distribution services, artist marketing solutions, and partnership opportunities with the world’s biggest brands, UnitedMasters offers tech-enabled solutions that enable artists to own their futures. We fuel the careers of artists like FloyyMenor, Brent Faiyaz, BigXthaPlug, Tobe Nwigwe, and Anycia — and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. We connect over 2M+ independent artists on our platform with global brands like ESPN, Diageo, and Coca-Cola. These connections are powered by our world-class creative talent to propel the commercial success of artists and brands in today’s world.
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