Award-winning producer Timbaland just announced one of the most unexpected collaborations of his career, and it involves cheese. The music legend has partnered with Babybel snack cheese to reimagine the brand’s signature song into two exclusive remixes pressed onto collectible miniature vinyl records.
The partnership, dubbed Mini Wax Tracks, represents Babybel’s first-ever music collaboration and transforms the brand’s playful tune “I’m Your Baby” into fresh pop and EDM versions. These remixes will be available on limited-edition 3-inch vinyl records inspired by both Babybel’s iconic red wax coating and the vinyl wax that has fueled music culture for decades.
The creative vision behind mini vinyl
Timbaland described the project as pure creative fun, explaining that he wanted to preserve the playful energy of the original song while injecting his distinctive sound. The producer emphasized that the collaboration felt creative and unexpected, focusing on bringing positive energy to something small yet powerful.
The Grammy-winning artist, known for producing hits for Justin Timberlake, Missy Elliott and countless other music icons, approached the Babybel remixes with the same attention to detail that has defined his legendary career. His ability to blend nostalgia with modern production techniques makes these cheese-inspired tracks genuinely listenable rather than merely novelty items.
How the partnership came together
Jessica Dillon, senior brand director for Babybel, explained that the company constantly seeks fun and unexpected ways to deliver bite-sized moments of joy to fans, mirroring what their cheese provides to consumers daily. The collaboration with Timbaland allowed the brand to take something iconic from their identity and reinterpret it through the creative lens of one of music’s most influential producers.
The partnership blends nostalgia, culture and snacking in a distinctly Babybel manner. The miniature vinyl format perfectly captures the brand’s essence while tapping into the current vinyl revival that has younger generations discovering physical music formats for the first time.
Limited edition sets available for fans
Starting January 21 and running through February 6, fans can visit miniwaxtracks.com to preview both remixes and enter for a chance to win a complete Mini Wax Tracks set. The prize package includes the miniature vinyl records, a matching turntable designed to play the 3-inch format, and Babybel Original Cheese. No purchase is necessary, and complete terms and conditions are available on the website.
The full remixes will launch on major music streaming platforms including Spotify, Apple Music and Amazon Music beginning January 23 at midnight Eastern Time. The tracks will also appear on social music libraries through Meta and TikTok, ensuring maximum accessibility across platforms where younger audiences discover and share music.
The cultural mashup of snacking and sound
This collaboration taps into multiple cultural trends simultaneously. The vinyl revival continues gaining momentum, with sales reaching levels not seen since the 1980s. Meanwhile, food brands increasingly partner with entertainment figures to create memorable marketing moments that transcend traditional advertising.
The miniature format adds novelty while maintaining genuine collectibility. At just 3 inches in diameter, these records represent some of the smallest commercially produced vinyl in recent memory, making them conversation pieces that actually play music rather than sitting as purely decorative items.
Babybel products are available at retailers nationwide, with locations searchable through the brand locator tool on babybel.com. The company, part of Bel Brands USA, produces snack cheeses consumed by families across America and operates as a subsidiary of Bel Group, which champions responsible and sustainable food practices globally.
The Mini Wax Tracks initiative invites fans to unpeel a snack, press play and turn up the volume on this playful intersection of food and music culture.
Source: Babybel press release
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