Photo Credit: Hunter Abrams for Fifteen Percent Pledge
The Fifteen Percent Pledge hosted its annual fundraising gala on February 7 at Paramount Studios in Los Angeles, marking a standout moment in the organization’s ongoing work to advance economic opportunity for Black-owned businesses. Held during the 15th Street Block Party Weekend, the event blended culture, fashion and philanthropy while spotlighting creators and founders who continue to shape the landscape of beauty, wellness, fashion and community development.
The evening brought together an impressive mix of leaders from entertainment, fashion, business and social impact. Guests included Meghan, Duchess of Sussex, Kelly Rowland, Kimora Lee Simmons, Law Roach, Winnie Harlow, Chloe Bailey, Rachel Zoe and additional changemakers who have long championed initiatives centered on access and equity.
Honoring Ms. Tina Knowles for her leadership
Photo Credit: Hunter Abrams for Fifteen Percent Pledge
One of the most anticipated moments of the gala was the recognition of Ms. Tina Knowles, whose decades of work in advocacy, mentorship and community empowerment have made her an influential voice for Black creatives. Throughout her career, she has supported emerging designers, small businesses and young entrepreneurs while using her platform to elevate new talent. The gala highlighted her continued commitment to nurturing innovation and celebrating collective success within the community.
A major grant supporting a growing beauty brand
Photo Credit: Hunter Abrams for Fifteen Percent Pledge
Another highlight of the night was the presentation of a $100,000 grant to MAED Beauty, a Black-owned brand whose work reflects the mission of the Fifteen Percent Pledge. The grant underscored the organization’s ongoing investment in founders who often face structural barriers in access to capital, visibility and retail opportunities. This milestone celebrated both the winner’s impact and the broader efforts to uplift underrepresented entrepreneurs at scale.
Inside the gala experience
The evening unfolded with a seated dinner, curated programming and tributes recognizing the Pledge’s continued national footprint. Leadership shared updates on progress made since the organization’s founding in 2020. Over the past several years, the Pledge has grown into a major force for retail inclusion and economic advancement, building programs that connect Black-owned brands to store shelves, investors, education and long-term opportunity.
The gala also featured reflections on the organization’s trajectory, including strengthened partnerships and increased funding dedicated to supporting founders. Attendees heard about the expansion of grantmaking, educational initiatives and mentorship opportunities designed to help businesses scale sustainably.
A weekend-long celebration of Black-owned businesses
The gala served as the anchor event for the two-day 15th Street Block Party Weekend, which turned the Paramount Studios backlot into a vibrant marketplace and cultural hub. More than 120 Black-owned vendors participated, showcasing beauty, fashion, home goods, food and wellness offerings. Attendees enjoyed live performances, founder conversations, book signings and interactive activations ranging from tarot and astrology sessions to makeup demonstrations.
Brands and creatives central to the Pledge’s community brought the weekend to life, offering both shopping and immersive experiences. Appearances from designers, innovators, authors and artists helped create an energetic environment centered on creativity, connection and celebration.
The growing national reach of the Fifteen Percent Pledge
Photo Credit: Hunter Abrams for Fifteen Percent Pledge
Since launching in 2020, the Fifteen Percent Pledge has transformed from a single call to action into a national platform championing economic equity. In 2025, the organization expanded its grant programs, grew its entrepreneur community and continued forging partnerships across major retailers and institutions. It also introduced new business education initiatives, including an Ivy League business intensive and an AI-focused learning program designed to prepare founders for the evolving digital landscape.
The organization’s measurable progress reflects its commitment to strengthening pathways for Black founders while advocating for long-term structural change within the retail industry. As the gala weekend demonstrated, community, creativity and consistent investment remain at the center of that mission.
Source: Fifteen Percent Pledge Press Release
Source: Fifteen Percent Pledge Press Release
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