The 2026 Formula 1 season is just around the corner, and all eyes aren’t just on the racetrack. Reality star and SKIMS founder Kim Kardashian has been linked romantically to seven-time Formula 1 World Champion Lewis Hamilton, making headlines with their public appearances earlier this year. From the Super Bowl in February to recent outings in Paris and across the U.S., the duo has sparked widespread intrigue among fans and fellow drivers alike.
While the pairing may seem unexpected to some, it has also generated buzz within the Formula 1 paddock. Several drivers have shared their thoughts on the high-profile relationship, signaling that Hamilton and Kardashian’s romance may bring added attention to the sport.
Drivers weigh in on the pairing
New Zealand’s Liam Lawson, who races for the Visa Cash App Racing Bulls, discussed the couple during a podcast interview at the Bahrain International Circuit testing session. Lawson explained that his girlfriend had been reacting to the news, highlighting the broader interest among fans. He added that he believes the pairing could have a positive impact on Formula 1’s growing popularity.
Lawson noted that the sport has expanded significantly in recent years, and high-profile relationships like Hamilton and Kardashian’s could attract even more attention. Many within the F1 community are seeing this as an opportunity to spotlight the sport beyond traditional racing audiences.
A complex history
Hamilton and Kardashian’s romance carries a layer of complication. Hamilton was previously linked to Kardashian’s younger half-sister, Kendall Jenner, who is a globally recognized supermodel. Their past interactions included attending events and vacations together, although nothing official continued after Jenner began dating Benito Antonio Martínez Ocasio, better known as Bad Bunny, the Super Bowl LX halftime performer.
Neither Hamilton nor Kardashian has publicly confirmed a long-term romantic relationship at this stage. Hamilton has historically emphasized his focus on racing and personal growth, while Kardashian remains dedicated to raising her four children, running her business ventures, and filming her family’s reality series.
Fans anticipate a paddock debut
Despite the complexity of their personal histories, the couple’s appearances together have drawn attention worldwide. Observers are curious whether Kardashian will make a high-profile appearance in Ferrari red at Grand Prix events as the 2026 season unfolds. The pairing has become a topic of discussion not just among fans, but within F1 circles, as personalities and rival drivers express their excitement about the potential crossover of celebrity culture and racing.
The romance between Hamilton and Kardashian underscores the increasing intersection of sports, entertainment, and media, drawing fans of pop culture into the traditionally niche world of Formula 1. With the season starting in March, many will be watching both the tracks and the public appearances of the new couple with keen interest.
Spotlight on F1 and celebrity influence
Hamilton and Kardashian’s budding relationship highlights how celebrity connections can influence the visibility of professional sports. Their appearances together, from high-profile events to international travel, are expected to generate significant media coverage and fan engagement throughout the 2026 F1 season.
As Formula 1 continues to expand its global audience, the Hamilton-Kardashian pairing may serve as a unique moment where pop culture and racing collide, offering fresh ways for fans to connect with the sport while keeping the spotlight on both speed and star power.
Source: Heavy.com
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