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First Independence Bank is supporting a new American Bankers Association campaign designed to help consumers recognize and avoid AI-powered scams.
Detroit’s First Independence Bank is backing a new fraud awareness campaign from the American Bankers Association as October marks Cybersecurity Awareness Month.
The campaign focuses on helping consumers identify scams and take steps to protect their personal and financial information. It also highlights the growing role of artificial intelligence in online fraud.
First Independence Bank backs national campaign
The American Bankers Association launched the campaign on Oct. 1.
Rob Nichols, president and CEO of the ABA, discussed the effort during an appearance on CNBC’s Squawk Box. He addressed AI-powered scams and offered tips for consumers and businesses looking to strengthen their online security.
Kenneth Kelly, chairman and CEO of First Independence Bank and chair of the American Bankers Association, said the Detroit-based bank supports the campaign and its focus on community awareness.
Kelly also called for cooperation among consumers, businesses, government agencies and civic organizations as efforts to combat fraud continue.
How consumers can protect themselves
The ABA campaign directs consumers to BanksNeverAskThat.com, a resource that includes information, quizzes and tips about common scams. The campaign recommends several steps for protecting personal information.
Consumers should verify unexpected requests through trusted channels. For banking questions, that can include calling the number printed on the back of a bank card rather than responding to an unfamiliar message or request.
The ABA also recommends creating a family password that can help relatives verify one another’s identities. Strong and unique passwords are another key recommendation. Consumers are also encouraged to turn on multi-factor authentication when it is available.
A broader push against fraud
The campaign aims to reach tens of millions of banking customers across the country. For First Independence Bank, the effort adds a local voice to a national conversation about online safety and fraud prevention.
The bank is headquartered in Detroit and was established in 1970. It provides banking services that include accounts, personal loans, mortgages, consumer education and investments.
As AI tools continue to develop, the campaign emphasizes awareness as one way consumers can better recognize suspicious requests and protect themselves from scams. The ABA’s BanksNeverAskThat.com resource is available to consumers looking for additional fraud prevention information.
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