Photo credit: Hudabeauty
Cardi B and Huda Kattan are joining forces for a bold new Huda Beauty collaboration.
The rapper and beauty mogul are starring in the brand’s playful “Snatched Baddies” campaign, which teases the upcoming Ultra Snatched collection.
The campaign gives fans an unexpected twist as Cardi and Kattan appear to switch roles.
Cardi takes on a Huda-inspired beauty boss persona, while Kattan channels Cardi with a platinum-blonde look and a more dramatic style.
The campaign plays into both women’s larger-than-life personalities while putting a humorous spin on their first collaboration.
Cardi B and Huda Kattan switch roles
The campaign’s biggest surprise is the role reversal between the two stars.
Cardi appears with dark hair and a polished business look inspired by Kattan. Meanwhile, Kattan embraces Cardi’s signature energy with platinum-blonde hair and a bold persona.
The playful concept helped fuel anticipation for the collaboration before the collection was officially revealed.
Huda Beauty teased the campaign with the line “The snatch you didn’t see coming,” immediately giving fans a clue about what was coming next.
Earlier teasers also played with the Huda Beauty identity, including one clip in which Cardi appeared to transform the brand into “Cardi Beauty.”
Meet the Ultra Snatched collection
The collaboration centers on Huda Beauty’s Ultra Snatched collection, a new color story built around bright pink and lilac shades.
The collection includes shades such as Cherry Blossom Cake, Lilac Muffin, Pink Velvet Cookie and Ube Birthday Cake.
The products include new shades across Easy Bake Duos and Easy Bake Pressed, continuing the line’s focus on a smooth, airbrushed-looking finish.
The concept behind the collection is simple. Pink is designed to brighten, while lilac helps create a lifted appearance.
Together, the shades are intended to deliver the “Ultra Snatched” look.
Cardi B brings her beauty influence
Cardi B has long been known for her bold beauty choices and willingness to experiment with her appearance.
Her involvement gives the Huda Beauty campaign a major pop-culture angle.
The rapper has also built a strong connection with beauty and fashion audiences through her music videos, red-carpet appearances and social media presence.
Pairing her with Kattan creates a collaboration that blends celebrity culture with the beauty industry’s obsession with high-impact makeup.
The campaign also gives Cardi an opportunity to play with her public image in a way that feels very much at home on social media.
Huda Kattan expands Huda Beauty
For Kattan, the collaboration adds another major name to the Huda Beauty universe.
Kattan founded Huda Beauty and has built the company into a major cosmetics brand known for products across makeup, skincare and fragrance. The brand’s official website currently features categories including face, lips, eyes, cheeks, fragrance and skincare.
The Ultra Snatched collection continues the brand’s expansion of the Easy Bake franchise.
The new shades also fit the brand’s focus on complexion products that create a bright, smooth and sculpted appearance.
When does the Cardi B and Huda Kattan collection launch?
The Snatched Baddies campaign is tied to the launch of the Ultra Snatched collection.
Promotional materials indicate that the collection will launch Sept. 10 online and in stores.
The official Huda Beauty site has also created an Ultra Snatched collection page featuring products from the range.
The collaboration has already generated plenty of attention thanks to the unexpected pairing of Cardi and Kattan.
Their role-swapping campaign adds another layer to the launch, making the collaboration feel more like a pop-culture moment than a traditional beauty advertisement.
With Cardi B’s unmistakable personality and Kattan’s beauty expertise coming together, Ultra Snatched is shaping up to be one of Huda Beauty’s most talked-about launches.
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Source: Huda Beauty, Harper’s Bazaar Arabia and The Jasmine Brand.
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