The world of KPop Demon Hunters is stepping off the screen and into toy aisles, giving fans their first detailed look at an expansive lineup inspired by the Netflix animated film. The reveal brings together two of the biggest names in toys, Mattel and Hasbro, marking a major milestone for a franchise that has steadily built a passionate following since its debut.
The new merchandise was unveiled at the Nuremberg Toy Fair, one of the industry’s most influential showcases. The collection spans dolls, action figures, games and role-play items, signaling a broad push to extend the film’s characters and aesthetic into everyday play and collecting.
H3 A growing universe beyond the screen
The toy rollout reflects the film’s blend of music, fantasy and stylized action. Mattel and Hasbro each approached the property with distinct product categories that highlight different sides of the story. Together, the companies aim to reach fans who connect with the characters through fashion, performance and imaginative play.
The assortment also shows how animated films increasingly live across multiple platforms, with toys acting as a key way for audiences to stay engaged long after streaming credits roll.
H3 Mattel brings the characters to life
American Girl-inspired dolls: Mattel’s most premium offering centers on the film’s main trio, Rumi, Zoey and Mira. Each doll reflects the character’s personality through fashion details and accessories designed to mirror their on-screen identities as members of the fictional K-pop group Huntrix.
Fashion and singing dolls: The line expands with smaller fashion dolls featuring the group’s debut looks and performance outfits. Select versions include sound features tied to the musical side of the story, reinforcing the film’s pop-driven energy.
Action figures and collectibles: Mattel also introduces action figures and collectible items representing Huntrix, the rival boy band Saja Boys and other notable characters from the film’s world. These pieces emphasize poseability and visual detail for fans who enjoy display as much as play.
Games and compact playsets: The brand extends the franchise into tabletop fun with a themed UNO game, along with Polly Pocket collectibles and Little People Collector sets. These items adapt the characters into familiar formats that appeal to both younger fans and longtime collectors.
H3 Hasbro leans into play and interaction
NERF-inspired role-play toys: Hasbro translates the film’s action elements into NERF products modeled after Huntrix’s demon-fighting tools. The designs blend the recognizable NERF style with visual cues drawn from the animated feature.
Furby Furblet characters: Two Furby Furblet toys add an interactive layer to the lineup. One is styled after Derpy Tiger, a character that has gained strong popularity online, while the other reflects Jinu from the Saja Boys. Each Furblet includes interactive sounds, accessories and portability features that encourage on-the-go play.
H3 Why this release matters to fans
A wide range of entry points: By offering products at different price points and play styles, the toy lines invite fans to engage with the franchise in ways that suit their interests. From collectible dolls to casual card games, the variety supports repeat interaction with the brand.
Momentum for the franchise: The scale of the release signals confidence in KPop Demon Hunters as a long-term property. With multiple categories launching at once, the toys help position the film as more than a one-time streaming event, instead framing it as an evolving universe.
H3 What comes next
While release dates and retail details may vary by product, the unveiling itself marks a turning point for the franchise. The collaboration between Mattel, Hasbro and Netflix highlights how animated storytelling continues to drive cross-industry partnerships, especially when music, fashion and fantasy intersect.
For fans, the first look offers a tangible connection to the characters they have come to know, transforming animated moments into items that can be collected, played with and shared.
Source: Adapted from reporting by The Hollywood Reporter, with product details from Mattel, Hasbro and Netflix, revealed at the Nuremberg Toy Fair.
Leave a Reply