Photo credit: serena williams
Serena Williams is giving her biggest supporters a chance to relive unforgettable tennis memories.
The 23-time Grand Slam champion teamed up with Heineken for Second Serve Tickets. The new US Open campaign celebrates fans who witnessed her historic career in New York.
Through the initiative, longtime supporters can use old US Open ticket stubs for a chance to return to Arthur Ashe Stadium. They will also experience the tournament from Heineken’s hospitality suite.
Serena Williams Celebrates US Open Fans
Williams said many of her greatest career memories happened at the US Open. She also credited fans for creating the energy behind those special moments.
As a Heineken 0.0 Global Ambassador, Williams explained that the campaign honors supporters who followed her journey.
Additionally, she said the experience allows fans to share their stories and create new memories together.
How Fans Can Enter Second Serve Tickets
Fans who attended one of Williams’ previous US Open matches can enter the campaign. They need to upload a photo of their original ticket.
They must also share the story behind that memorable experience.
After submitting their entries, selected fans will receive invitations to attend the 2026 US Open. They will get another chance to return to the tournament where they watched Williams make history.
Heineken Honors Serena Williams’ Championship Legacy
The partnership also celebrates Williams’ incredible US Open achievements.
During the tournament, fans can purchase limited-edition Heineken 0.0 cans. Each design features artwork inspired by one of Williams’ six US Open singles championships.
However, the collectible cans will only be available at the event while supplies last.
Heineken Highlights Shared Sports Experiences
Maggie Timoney, CEO of HEINEKEN USA, said sports create powerful connections between fans.
She praised Williams for bringing supporters together through her success on the court.
Meanwhile, the campaign highlights Heineken’s continued focus on non-alcoholic options. Heineken 0.0 will be available throughout the US Open.
Serena Williams’ Lasting US Open Impact
Williams remains one of tennis’ most influential athletes.
Her six US Open singles titles helped shape one of the greatest careers in sports history. Furthermore, her performances at Arthur Ashe Stadium created lasting memories for fans worldwide.
Through Second Serve Tickets, Williams and Heineken are celebrating the supporters who witnessed those historic moments. The campaign also gives fans a chance to experience the tournament again.
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Source: Essence / Heineken campaign announcement
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