Photo credit: The Breakfast club
Rod Wave is opening up about his experience promoting Kanye West’s SoFi Stadium event and the business lessons he learned while navigating the world of concert promotion.
During a recent episode of Out of Context with Charlamagne tha God, the rapper reflected on his time working behind the scenes and explained how the experience changed his approach to the music industry.
Rod Wave Shares Lessons From Kanye West Event
Rod Wave said promoting Kanye West’s SoFi Stadium event gave him a closer look at the business side of live entertainment.
While discussing the experience, he revealed that he felt taken advantage of while learning how the industry operates.
The situation became a learning moment for the rapper, helping him better understand the importance of knowing the business behind major events.
Instead of stepping away, Rod Wave used the experience as motivation to grow.
Rod Wave Moves Into Concert Promotion
The rapper explained that the experience pushed him to expand his role beyond performing.
He began exploring concert promotion and learning more about the touring business, including the planning and strategy required to create successful live events.
Rod Wave said gaining that knowledge helped him become more involved in the business decisions surrounding his career.
Artist Looks Beyond Music Career
For many artists, touring represents one of the biggest parts of their careers. Rod Wave’s comments show his interest in understanding every part of the process rather than focusing only on the creative side.
By learning promotion, event planning and touring operations, the rapper is building skills that could help him create more opportunities in the future.
The full conversation with Charlamagne tha God is expected to reveal more details about Rod Wave’s experience and his plans moving forward.
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Source: Out of Context interview with Charlamagne tha God and Rod Wave
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