The Black Promoters Collective is celebrating a major career milestone after landing inside Billboard Boxscore’s Midyear 2026 Top Promoters rankings for the first time in company history.
The Black-owned live entertainment company debuted at No. 10 on Billboard Boxscore’s global promoters chart, marking another major achievement for the rapidly growing organization during a difficult stretch for the concert business.
The recognition arrives during Black Music Month and comes at a time when many tours across the industry continue facing cancellations, rising production costs and slower ticket sales.
Despite those challenges, the Black Promoters Collective, widely known as BPC, has continued building momentum through successful tours, strong ticket demand and culturally driven live experiences.
BPC reaches Billboard milestone in just four years
Founded in 2020, BPC officially launched its first tour in 2022. In only four years, the company has become one of the fastest-rising names in live entertainment.
The collective was founded by nine leading Black concert promoters, including Gary Guidry, Shelby Joyner, Troy Brown, Sulaiman Mausi, Bill Ingram, Walt Reeder Jr., Shahida Mausi, Lionel Bea and Janice Cotton.
Their mission centered on elevating Black music experiences while creating large-scale touring opportunities rooted in culture, community and authenticity.
That approach appears to be resonating with audiences nationwide.
Brandy, Monica and New Edition tours fuel success
Brandy and Monica’s tour ranked No. 2 on Billboard’s “Top Tours by Genre – R&B” chart.
The same tour also landed at No. 22 on the “Top Ticket Sales” chart and No. 23 on the overall “Top Tours” chart.
New Edition’s tour secured the No. 3 position on the “Top Tours by Genre – R&B” rankings.
The New Edition tour also reached No. 24 on the “Top Tours” chart and No. 26 on the “Top Ticket Sales” rankings.
The company’s recent chart success stands out even more because of ongoing struggles affecting the live entertainment industry.
Several major artists and festivals have postponed events over the past year because of high operating costs and shifting consumer spending habits.
BPC, however, says it has not canceled a single major tour or event.
Black audiences continue driving live entertainment
BPC leadership credited loyal fans and culturally connected experiences for helping the company continue expanding.
CEO Gary Guidry said audiences continue showing up for experiences that feel emotional, nostalgic and deeply connected to Black culture.
President Shelby Joyner also described the Billboard recognition as a defining moment for the organization and its growing influence in the entertainment business.
Industry recognition for BPC has expanded beyond Billboard.
The company has also appeared on Billboard’s Touring Power Players and R&B/Hip-Hop Power Players lists. BPC also earned recognition from Pollstar and Essence for its growing impact on live entertainment and Black culture.
Major festivals and tours still ahead in 2026
BPC’s second half of 2026 already includes several major live events and festival partnerships.
Upcoming projects include:
The Queens Tour featuring Gladys Knight, Chaka Khan, Patti LaBelle and Stephanie Mills.
Continued partnerships with the Hampton Jazz & Music Festival.
Collaborations connected to LL COOL J’s Rock the Bells Festival.
Additional tour and festival announcements expected later this year.
The company says its growth strategy remains focused on culture, connection and community engagement rather than simply chasing trends.
As live entertainment continues evolving after years of instability, BPC’s rapid rise signals the growing power and influence of Black-owned entertainment companies on a global scale.
With more tours, festivals and partnerships already planned, the collective’s momentum shows no signs of slowing down.
Source: PR Newswire / Black Promoters Collective
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