One hundred years after its publication, Ernest Hemingway’s The Sun Also Rises still defines a generation. On 22 September 2026, the Ritz Paris and Hemingway Ltd host an intimate centenary lunch at Bar Hemingway. The event brings press, media and Hemingway family members together in the exact place the writer once called home.
Jane Owen Public Relations leads global publicity for the Hemingway brand through Collective 222. The connection runs deeper than usual PR work. Jane Owen is the great-granddaughter of Maxwell Perkins, the Scribner editor who shaped the novel before its 22 October 1926 release.
Why Bar Hemingway Matters for The Sun Also Rises Centenary
Bar Hemingway occupies a small, wood-panelled room inside the Ritz Paris at 15 Place Vendôme. It seats only about 25 guests. The décor has barely changed. Photographs, letters and memorabilia cover the walls. Hemingway’s typewriter sits on display.
In the 1920s the space was known as Le Petit Bar. Hemingway made it his headquarters. He drank there with F. Scott and Zelda Fitzgerald, Gertrude Stein and others of the Lost Generation. The bar later took his name in 1994. Today it remains one of Paris’s most storied cocktail rooms.
The 22 September lunch-cocktail runs from 12:30 to 14:00. Guests raise a glass to the novel that captured the cafés of the Left Bank and the restless spirit of the 1920s. The book remains the most enduring portrait of that Paris.
A Full Centenary Programme
The Paris gathering forms only the opening chapter. On 22 October 2026, the exact publication anniversary, Hemingway Ltd and the 92nd Street Y present a New York evening of panels, readings and discussion. Michael Shannon and Richard Schiff are among the confirmed participants. Further events are planned at the Morgan Library & Museum and internationally.
Filmmaker Michael Winterbottom, photographer Ellen von Unwerth, novelist Jay McInerney and singer-songwriter Westerman joined the Ritz Paris celebrations. These gatherings keep the novel alive for new readers while honouring its original power.
Jane Owen Public Relations and the Hemingway Legacy
Jane Owen Public Relations, founded in 2011, is a boutique agency with offices in Los Angeles, New York, London, Dubai and Connecticut. The firm specialises in strategic communications, events and brand storytelling for entertainment, culture and lifestyle clients.
Its appointment for the Hemingway centenary underlines a rare historical link. Maxwell Perkins edited The Sun Also Rises and other Hemingway works. That family thread now supports the modern campaign that introduces the novel to fresh audiences.
The agency focuses on authentic storytelling, media relations and carefully curated experiences. The Ritz Paris lunch reflects that approach: intimate, precise and rooted in genuine history rather than spectacle.
The Novel That Still Rises
Hemingway wrote the first draft of The Sun Also Rises in six weeks in the cafés of Montparnasse. He was twenty-six. The finished book introduced the Lost Generation to the world. Its spare style, wounded characters and sharp observation of post-war life changed American literature.
A century later the questions it raises about purpose, love and belonging remain current. Special annotated and illustrated editions mark the anniversary. Scholarly panels and public events continue the conversation.
At Bar Hemingway the past feels close enough to touch. Guests sit where Hemingway once sat. They drink the same kinds of cocktails. They remember a novel that still rises with the sun.
For media enquiries, approved images or further details about the centenary programme, contact Jane Owen Public Relations at www.janeowenpr.com.
The celebration continues. The story continues. One hundred years on, The Sun Also Rises still belongs to Paris—and to anyone who reads it.
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