Hugh Jackman and Ryan Reynolds are bringing their well-known comedic chemistry to the water as SailGP’s sixth season launches in Perth, Australia this weekend. The celebrity co-owners of the BONDS Flying Roos released a new teaser video that showcases their signature humor while rallying Driver Tom Slingsby and his world-class crew for the championship ahead.
Created by Maximum Effort, Reynolds’ creative agency, the humorous video celebrates the cheeky personality of the BONDS brand while highlighting the elite skill of Australia’s most successful team in the league. The production weaves in subtle nods to the speed, precision and intensity that define SailGP, setting the tone for another adrenaline-fueled season of competition.
What makes SailGP uniquely thrilling
SailGP represents the most exciting racing on water, featuring 13 national teams competing in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. The sport’s top athletes race faster than the wind at speeds exceeding 100 kilometers per hour or 60 miles per hour, with national pride, personal glory and bonus prize money of $12.8 million at stake.
The league distinguishes itself through close-to-shore stadium racing that brings water’s edge excitement directly to spectators. This format allows fans to witness the intense action up close rather than watching from a distance like traditional sailing competitions.
BONDS brings Australian heritage to the team
BONDS serves as both Official Title Partner and Official Underwear Partner for the BONDS Flying Roos, bringing more than a century of Australian heritage and signature comfort to the racing team. The partnership represents the latest chapter in the brand’s expanding relationship with the team and their celebrity co-owners.
The collaboration has generated a series of high-profile moments that have captured global attention and introduced new audiences to SailGP while showcasing Australia’s most successful team in the league. The comedic approach taken by Jackman and Reynolds aligns perfectly with the BONDS brand personality while maintaining respect for the serious athleticism involved in the sport.
Driver embraces the fun energy
Slingsby, who serves as both Driver and CEO of the BONDS Flying Roos, appreciates the energy that BONDS, Jackman and Reynolds bring to the team. The approach matches how the crew likes to approach racing: competitive and focused while not taking themselves too seriously.
This balance between high-level competition and maintaining a sense of fun creates an environment where athletes can perform at their peak while still enjoying the experience. The video captures this dynamic perfectly, showing that world-class performance doesn’t require abandoning personality or humor.
Brand celebrates the partnership
BONDS Head of Marketing Kedda Ghazarian expressed excitement about another epic season with the team. With Jackman and Reynolds at the helm, the video gives fans a sneak peek into what happens in the briefing room while playfully highlighting the brand’s secret weapon: comfortable underwear.
The tongue-in-cheek approach to promoting athletic performance through comfort reflects BONDS’ long history of keeping Australians comfortable for over 100 years. From lucky underwear on sports fields to summers spent in the humble BONDS Chesty tank, the brand has become common ground that Australians share across generations.
Powered by nature with purpose
SailGP distinguishes itself not just through thrilling competition but also through its commitment to sustainability. The championship is powered by nature through wind, sea and sun, racing for a better future while delivering world-class athletic competition.
This combination of environmental responsibility and elite sport appeals to modern audiences who want their entertainment to align with values beyond pure competition. The involvement of high-profile celebrities like Jackman and Reynolds helps amplify this message to broader audiences who might not otherwise follow sailing.
As the 2026 season gets underway in Perth this weekend, the video showcasing the celebrity co-owners’ involvement marks an exciting moment for SailGP, the BONDS Flying Roos and fans around the world eager to see how the championship unfolds.
Source: SailGP/Maximum Effort
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