DEI at an Inflection Point: Why Corporations Must Choose Courage Over Conformity (Op-Ed)

~ Story contributed by Francesca Weems, Multicultural, DE&I and Exec Comms Leader, Media Strategist (Former Journo), Motivational Speaker

The news cycle has been relentless: companies rolling back diversity, equity, and inclusion (DEI) initiatives, executive orders targeting these efforts, and growing resistance to equity-focused work. As these challenges mount, one thing becomes clear: DEI isn’t just under attack—it’s being tested. For those of us who know its importance firsthand, this isn’t a fight we can afford to lose.

My own story is a testament to the power of equity. I couldn’t read until I was 8½ years old. I grew up in foster care, where I received tutorial services and programs that helped me catch up academically. Those opportunities changed the course of my life. After those early struggles, I graduated from UC Berkeley, became a broadcaster, and now work as a public relations professional advising Fortune 500 companies and some of the biggest brands in the world.

This work is personal to me because I know what’s at stake. Without support systems, people fall through the cracks and often become society’s problems. According to the National Foster Youth Institute, half of all homeless individuals spent time in foster care, and that correlation is impossible to ignore. DEI isn’t just about corporate responsibility—it’s about ensuring that every person has access to opportunities that allow them to contribute meaningfully to society.

The Culture War vs. the Class War

Much of the pushback against DEI is framed as a culture war, but the real issue is a class war. The growing wealth gap and the shrinking middle class are systemic issues exacerbated by inequity. Those who resist DEI often do so to maintain the status quo, distracting from the fact that our systems disproportionately benefit a privileged few. DEI is about leveling the playing field—not just for the marginalized but for everyone. Investing in equity creates stronger economies, more inclusive workplaces, and a fairer society.

According to John Hope Bryant, as America becomes increasingly diverse—projected to be majority-minority by 2045—the country’s ability to maintain its status as a global superpower depends on empowering marginalized communities. Without equitable access to opportunity and wealth-building, systemic inequities will erode the foundation of the U.S. economy, threatening its future prosperity.

Why Corporate America Must Lead

Critics often argue that corporate America is not the right place for DEI efforts because “they don’t have a conscience; they have accountants” (source: Keith Boykin). However, the reality is that corporations are central to our society. Here’s why the fight belongs in these spaces:

1. Corporations Shape Policy and Society: Companies run the world. Corporations play a pivotal role in steering legislation and regulatory outcomes through lobbying efforts, political donations, and the funding of advocacy groups. Since companies drive societal outcomes, they must also be held accountable for ensuring they are equitable and just.
2. Employees Are Key Stakeholders: Most people work for companies and spend a significant portion of their lives in their ecosystems. DEI ensures these environments reflect fairness and inclusion, benefiting the people who make businesses successful.
3. Consumers Have Power: Companies rely on consumers for their survival. This could be a moment for consumers to demand more from the brands they support. If corporations fail to prioritize DEI, they risk losing the loyalty and investment of those who power their bottom lines.
4. Public Trust in Companies: Studies show that the public trusts corporations more than government institutions. With this trust comes a responsibility to lead the way in fostering equity and inclusion, setting an example that other sectors can follow.

WEF Learnings

I recently returned from Davos and the World Economic Forum (WEF), where DEI was a key topic of discussion. Seeing global leaders acknowledge the importance of DEI in shaping our shared future was inspiring. Last year, as a volunteer with the Cannes Can: Diversity Collective, we made history by hosting the first stand-alone DEI activation during the WEF. This year, we built on that momentum with a powerful Martin Luther King Jr. Day event, where 300 people gathered to advance the conversation about inclusion. It was a fitting and timely celebration because DEI is rooted in the civil rights movement, born out of the fight for equity and justice.

What I admire most about the Cannes Can: Diversity Collective is its commitment to action. As founder Adrianne C. Smith says, “Don’t talk about it. Be about it.” This resonates deeply with me as we move further into 2025. This is the year to move beyond words into meaningful, sustained progress.

The Debate About the Name

There has been much discussion about rebranding DEI. While I understand the desire to make this work resonate with broader audiences, I believe the fight isn’t with the name. I’m open to collective efforts to explore new terminology; however, changing what we call this work won’t change the discomfort or resistance it often generates. The real issue is systemic inequity, and that’s where our focus should remain.

We need a unified name for this work because if everyone is calling it something different, it fragments our efforts and makes it harder to unite around a common purpose and shared goals—exactly what the opposition hopes to achieve.

Let’s not allow debates about labels to overshadow the work itself. Words can evolve but will only carry weight if backed by action.

A Call to Action

To the companies staying the course, I see you, and I’m proud of your courage and commitment. This work is not for the faint of heart—it’s for leaders who understand that DEI is not just good business but essential for building a sustainable future.

To the companies that have folded like origami under pressure, thank you for revealing your lack of genuine commitment. This work requires grit, vision, and accountability. If you can’t commit to these values, you’ll be left behind.

This work isn’t just about companies; it’s also about empowering communities to take action. Our history is being intentionally erased from schools, making it even more crucial to teach these truths at home and within our communities. Change starts with education—ensuring that future generations understand where we’ve been, what’s at stake, and how they can shape a more equitable future. Empowered, educated communities are the foundation for lasting progress.

Let’s stop debating semantics and get to work. The world is waiting—and so is the future.