Citi Wealth and Advyzon unveil major new platform

The race to deliver a truly unified investment experience to high-net-worth clients just got more competitive. Citi Wealth has announced a significant partnership with Advyzon and Advyzon Investment Management to build and launch a global unified managed account program  a move that reflects both the growing demand for consolidated investment platforms and the increasing role of technology in reshaping how private wealth is managed at scale.

The new UMA will be made available to clients across Citi Private Bank, Wealth at Work and Citigold’s private client base globally, with an initial rollout scheduled for the fourth quarter of 2026. For Citi Wealth, the launch represents a meaningful step toward delivering a more seamless and integrated advisory experience to a client base that spans multiple geographies, currencies and investment preferences.

What the platform will actually offer clients

The UMA is designed to consolidate what has historically been a fragmented investment experience into a single, coherent structure. Under the new program, clients will have access to a unified view of their portfolio that brings together exchange-traded funds, mutual funds, separately managed accounts and alternative investment options all within one account, governed by one client agreement and subject to one fee.

That single-account structure is not simply a cosmetic simplification. It is a meaningful operational improvement for clients who have previously navigated multiple agreements, multiple fee structures and multiple reporting systems to understand their overall financial picture. The platform will also incorporate market views from the Citi Wealth chief investment office, giving clients access to the firm’s macro and investment thinking alongside their portfolio data in a single interface.

Multi-currency capabilities and both onshore and offshore investment structures will be built into the platform from launch, reflecting the genuinely global nature of Citi Wealth’s private client base and the complexity that comes with managing assets across jurisdictions.

The BlackRock integration that adds serious firepower

One of the most consequential elements of the new UMA is its planned integration with Citi Portfolio Solutions powered by BlackRock. That relationship traces back to a landmark agreement that went into effect in late 2025, under which Citigroup handed over management of $80 billion in global private client assets to BlackRock  one of the largest such arrangements in the industry’s recent history.

By connecting the new Advyzon-powered UMA to that BlackRock infrastructure, Citi Wealth is positioning its clients to benefit from the asset manager’s investment management capabilities and proprietary technology stack within the same unified platform. The combination of Advyzon’s agile, AI-enabled architecture and BlackRock’s scale and analytical depth gives the program a foundation that few competitors can easily replicate.

Why the broader industry is moving this direction

Citi Wealth’s launch does not exist in isolation. The UMA space has been one of the most actively developing corners of wealth management technology for several years, and the momentum is accelerating. Research firm Cerulli Associates found that over the five years ending in 2024, UMAs experienced a compounded annual growth rate of 18.7%, reaching $257.7 billion in net flows — the highest level recorded across the managed account universe.

Other major players are moving in the same direction simultaneously. Just last week, iCapital and Envestnet expanded their partnership to include alternative investment and structured product options within Envestnet’s UMA framework. Earlier, Vestmark combined its UMA capabilities with access to private market funds offered through CAIS. The pattern is clear: the industry is converging on a model where alternatives, technology and unified account structures are treated not as optional add-ons but as core components of a competitive wealth management offering.

Why Advyzon was chosen for a platform of this scale

Citi Wealth’s selection of Advyzon as its technology partner for a global rollout of this nature speaks to the platform’s capabilities. According to Citi Wealth executives, the firm was chosen for its fully scalable, AI-enabled, multi-currency and multi-jurisdiction TAMP platform  a combination of features that makes it uniquely suited to the complexity of serving private clients across global markets from a single system.

For Advyzon, the partnership with one of the world’s largest financial institutions represents a significant validation of its technology and a platform for growth that extends well beyond its previous footprint in the wealth management technology space.

Source: Wealth Management