Courtesy:shiva-mardahi
The Florida Strawberry Festival is back for its 91st year, bringing nearly two weeks of rides, live entertainment, agricultural showcases and strawberry-inspired treats to Plant City.
Running from Feb. 26 through March 8, the annual celebration draws visitors from across the state for a mix of family-friendly attractions and long-standing traditions. Whether guests are planning around parade day or hoping to score ride discounts, here are the most important details to know before heading out.
Festival dates and daily highlights
The 91st Florida Strawberry Festival officially opens Feb. 26 and continues through March 8. Gates and ticket booths operate daily, with programming spread across mornings, afternoons and evenings.
One of the biggest traditions is the grand parade, which begins at 1 p.m. ET on parade day and is expected to pass the festival grounds around 2 p.m. ET. Families often plan their arrival around the parade route, as nearby attractions can grow busier in the early afternoon.
Earlier time slots typically feature family-centered activities and accessibility-focused programming. Organizers encourage guests to review daily schedules in advance to coordinate rides, exhibits and headline events.
Ticket prices and discount options
Gate admission is available throughout the run, with several savings opportunities built into the schedule.
Adults 60 and older can purchase discounted gate admission for $10 between noon and 11 p.m. ET on select days. For those looking to spend most of their visit on rides, the Midway offers a standard all-day wristband for $25, covering most mechanical rides for one price.
Promotional programs provide additional ways to lower costs. Some vouchers distributed at participating store locations remain valid through March 8. Certain on-site displays also hand out ride discount vouchers on designated festival dates.
Retail receipts and product returns from specific partners can reduce the price of a ride wristband during listed hours. In those cases, one voucher or qualifying receipt is required per wristband, and product returns used for ride discounts cannot be applied toward gate admission.
Because promotions vary by date and time, visitors are advised to confirm the specific hours and conditions at ticket booths upon arrival.
Rides, food and fan favorites
The Midway remains a centerpiece of the festival experience, offering both individual ride tickets and all-day wristbands. Demand typically increases during late afternoon and early evening, particularly on weekends and parade day.
Food is another major draw. Strawberry-themed desserts, classic fair fare and specialty booths line the grounds. A standout feature is the “Make Your Own” shortcake booth, where guests can customize their own strawberry shortcake creation.
Some food partners also participate in ride promotions, allowing guests to redeem qualifying receipts for discounted wristbands during specified hours. Checking signage and booth details early in the day can help visitors maximize savings.
Special access and community days
The festival includes designated days aimed at expanding access and celebrating local communities.
Special Smiles Day welcomes individuals with special needs in a sensory-considerate setting from 9 a.m. to noon ET. Attendees and one companion receive free admission at Gate 5 during that window.
On certain days, children through high school age or up to 17 years old may be admitted free with a paid adult during listed hours. There are also free-admission opportunities for active, reserve and retired military members, law enforcement officers, first responders and health care professionals with valid identification.
Complimentary vouchers tied to these offers are typically distributed at on-site ticket booths.
Planning tips before you go
Because promotions are staggered across weekdays and weekends, attendance patterns may shift depending on discount timing. If ride wristband deals fall on peak days, lines may increase around midday and early evening.
Arriving early, especially on parade day, can help visitors secure vouchers and enjoy attractions before crowds build. Organizers recommend checking official ticketing points and on-site displays beginning Feb. 1 and throughout the festival’s run for updated details.
With nearly two weeks of events, food and family fun, the Florida Strawberry Festival remains a signature late-winter tradition in Plant City.
Source: FilmoGaz
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